IN THE PRESS: Forbes - October 19, 2016
I Have Seen The Ad Agency Of The Future, And It's In Paris
> Read the full article
We are not a traditional search consultant.
We don’t think process is a product.
We don’t have a cookie cutter methodology that you have to fit in with.
We don’t believe the world needs another agency team video.
We don’t believe that if it’s Tuesday it’s time for another tissue session.
We believe it’s Your search. Your team. Your timetable. Your budget. So we build from scratch. Together.
And we don’t disappear once a contract is signed.
We believe the product has to be the work and the relationship the search creates. And of course the business result it delivers.
We believe creativity is the differentiator, is the business driver.
Helping marketers make better, smarter and faster decisions.
What do clients think of Madam?
“I want to work with smart people. Honest people. Creative people. People I trust and people I like. The good people at Madam check all the boxes.
While kicking off a search for an agency we ran into the typical search consultants and felt we were getting lost in their “process.” As a smaller brand with large ambitions looking to punch above our weight in a competitive category we needed to be more creative in our selection process.
Madam came at it differently. Not just for the sake of being different, but because sometimes different really is better. It was a very collaborative process and I always felt like this was my search and Madam were helping me make smart decisions along the way. When needed they took the reins and ran with it, and at other times they were the voice of reason or simply a sounding board for me along the journey.
Michael said if you’re looking for a great partner start with a simple conversation and go from there. If you’re curious about what Madam can do for you I’d offer the same advice”.
SVP, Marketing at Options House
“Early in the agency search process, we realized that we wanted a less traditional approach, one that would help us bring on the right mix of additional creative partners based on our specific requirements in a better, smarter, faster way.
We came upon Michael Lee at Madam and realized that partnering with a former creative director would be an advantage for us – he could open doors for us and communicate to agencies that we were serious about working with the best creative talent in the industry.
Michael helped us narrow down and meet with potential agencies very quickly and facilitated the selection of the right agency partners for our needs and our culture.
After adding four new agencies to our roster, we have continued to work with Michael to coach us and our agencies as we develop and work towards a common vision of success.
Michael’s role in the process has been essential as he enabled us to find the right agency partners in a smarter way.”
Sr. Marketing Director Brand Center
Georgia-Pacific Consumer Products